September 26, 2007
Jeff Parish Schools going Pepsi?
Posted at September 26, 2007 10:17 AM in .
Looks like a brother-in-law deal to me:
Once considered a haven for Coca-Cola products, the school district has officially shifted gears, recently signing a five-year contract that guaranteed Pepsi exclusive pouring and beverage rights systemwide.The drastic switch affects 80 of the district's 84 schools, all of which had been supplied by Coca-Cola in the past. The remaining four already are serviced by Pepsi.
What I find interesting is that Pepsi projected $3.3million in revenue to the school district, where Coke proposed giving them $2.2million. Coke says Pepsi's numbers are inflated and unrealistic.
I'm not so sure, even though the deal's convoluted structure looks fishy. When all is said and done, a lot of kids prefer Pepsi to Coke.
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