
That bag contains three gift certificates to Lovejoy Day Spa in Metairie, valued at $319. They're part of Mrs. YatPundit's Christmas pressie this year. The story of how she came to be a Lovejoy customer is a cautionary tale for those of you in the social media business.
In the fall of 2010, I was followed on Twitter by @earthsavers, the business account for Earthsavers, a spa and store with three locations in metro New Orleans. I followed them back, but then started to get "DM spam" from them. I didn't appreciate these unsolicited messages going to my twitter account (and, by extension, to my phone via SMS). They're widely unpopular and regarded as "spamming" by a vast number of twitter regulars. I called out the company on their bad social media habits and unfollowed the account.
After doing this, @earthsavers' "social media consultant" proceeded to get into a public argument with me, which ended by her telling me that I wasn't in the company's target market.
Strictly speaking, however, that's true, but Mrs. YatPundit is very much in their target market. And I buy Mrs. YatPundit's presents for Christmas, birthday, Mother's Day, etc. Earthsavers has a whole section of their website dedicated to gift card sales, so clearly the company doesn't share their consultant's assessment of my worth to them.
Not being all that excited about spending my money with a company that was rude, I voted with my wallet, crowdsourcing an alternative. A twitter-bud suggested Lovejoy. It's in the same retail strip as a coffee shop I like, so I went over to check it out. Looked good, came recommended, so I bought wife one of those all-day packages for about $220.
She used the gift certificate to have her all-day facial/massage/mani/pedi/etc, and absolutely loved it. She enjoyed it, but I knew she'd never take more than one day a year to do the whole experience, so I went back earlier today and broke out what I spent into three gift certificates. Now she can go at different times of the year.
So, to sum up: I was chased off from a spa much closer to our house because of bad behavior by that company on social media. Taking my business elsewhere resulted in my wife becoming a very satisfied customer of the alternative spa. Now she'll be a repeat customer of the alternative.
The bottom line here is simple and obvious. Don't be a dick on social media. If it's part of your personality to be argumentative and/or confrontational, don't argue with customes or potential customers. It will cost you in the long run.