Memo to reporters: you're not writing for just Da Paper anymore

When writing content that crosses the on-line/print boundary, it's important to remember your audience. Laura Maggi of Da Paper forgot that when she submitted a 5-paragraph summary of NOPD Superindent Ronal Serpas' presser today.

Ms. Maggi's article was factually accurate, but woefully incomplete. Serpas released a 65-point plan for reforming NOPD, but Da Paper and NOLA.com failed to provide readers with the source document. Fortunately, Fox 8's 4-paragraph summary included a link to the PDF.

It's not good enough to spoon-feed the public the news, ladies and gents. Like with this story, we'll simply turn to other sources for what we want. That's not going to make NOLA.com advertisers very happy.